BUSiNESS CARD DESiGN
A business card should not be a resume - but it should be eye-catching and have a lot of punch!
What size?
standard business cards are 2 x 3.5 inches but oversized, undersized, and uniquely cut sizes are gaining popularity.
What to include?
standard business cards are 2 x 3.5 inches but oversized, undersized, and uniquely cut sizes are gaining popularity.
What to include?
This may help you decide...read the list.
• Your name
• Your title
• Credentials, certifications, degrees
• Your company name
• Your address
• Your phone number
• Your website
• Your email address
• Other contact numbers - cell phone, fax, etc.
• Your slogan or motto
• A photo
• A logo
That's certainly way too much to fit on a standard-sized business card! So how do you pare down the list?
Then answer the following two questions:
1) Who will receive your business card? and...
2) What information will the recipient need?
• Your name
• Your title
• Credentials, certifications, degrees
• Your company name
• Your address
• Your phone number
• Your website
• Your email address
• Other contact numbers - cell phone, fax, etc.
• Your slogan or motto
• A photo
• A logo
That's certainly way too much to fit on a standard-sized business card! So how do you pare down the list?
Then answer the following two questions:
1) Who will receive your business card? and...
2) What information will the recipient need?
Simply include the essential information for your particular recipient and leave off everything else! Will he or she be coming by the office? Leave off the address! Will he or she ever see you in person? Then you probably don't need your picture. Does the business card recipient have an in-depth understanding of your business or industry? Then leave off the confusing lingo and acronyms. Distributing tightly-focused, uncluttered and legible business cards will improve their effectiveness.
Keep in mind the fonts you use. Readability is important for the vital information, but feel free to pair it with a fun or interesting font as well.
What else?
Keep in mind the fonts you use. Readability is important for the vital information, but feel free to pair it with a fun or interesting font as well.
Base your color choice off of the type of business you are designing for-colors send messages too!
Some examples
GOOD DESIGN
click picture for link
card on the right correctly using proximity: logical grouping of objects or information
this card uses alignment: shown by red lines, the text and graphic line up on the right and then another set of aligned text on the left
this wooden card uses contrast: a busy graphic against a plain background and also contrasting darker colors against a lighter color causing it to stand out
this card uses repetition: repeating the colors and the stripe design, but changing it slightly on the back to allow for more info
Websites for more good design
how to design your business card scroll towards the bottom of this site for some great examples
tutorials on business card design in Photoshop may come in handy when we get to the computers
11 parts of a business card you probably won't use ALL of these on one card
moo cards a creative website for ordering unique cards
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